Mark Guim over at The Nokia Blog has found another promo video for the N81 called The Next Episode. This one is alot more mysterious than the previous, and personally, I’m not as much of a fan. For one thing, it doesn’t mention the N81 or show the device at ALL until the end. I’m sure it’s good for driving curiosity about the device, but I just don’t think commercials like that are all that efficient at what they’re for.
There’s plenty of debate in the marketing field as to what denotes a "successful" ad. One side believes that if it’s a memorable commercial, then it’s successful. While that’s true, if the consumer can’t recall exactly what product/brand is being advertised, then is it really all that successful? On the other hand, you definitely want to show the product as much as possible, to increase recognition and consumer recall. So what’s the balance?
Not The Next Episode, in my opinion. Then again, back the original question, where exactly are these "promo" videos designed to be used at? They’re too long for US television (I’m not familiar with commercial lengths in the UK and elsewhere), and I can’t really think of too many places to put a video up in public. Thoughts? Have you seen these videos being played anywhere other than online? Maybe they’re created JUST for online?
