N95 8GB, N81 8GB, and N-Gage Videos
From around the internet today we have the first commercials for the N95 8GB and N81 8GB, along with the official Ngage promo video. I know I mentioned commercials for the N81 before, and I’m really pleased to see that this one actually does most of what I suggested, other than being about 60 seconds too long. The music is loud, the phone is shown throughout the entire video, and every feature is singled-out and highlighted. I love it.
Now, let’s just see these commercials run on American TV. It’s not that hard, really, Nokia. I can put you in contact with the right people. Heck, just run the ads in Chicago and NYC, since you have stores there. Even that would make me happy. Cause I know it would encourage you to then open more stores, based on the increased demand. See how that works? You advertise, and people want to buy your stuff. Crazy, huh?
Videos after the break.
N81 8GB:
N95 8GB:
Official N-gage Launch Promo Video
the n81 commercial was AMAZING! I love every second of the video!
*grammar correction! was = is. heh.
These may of course also be just “promo” videos, not actually meant for TV. Could work quite well in Movie theathres though, or as shorter versions on TV. I am currently in Europe and am amazed how many N95 commercials I’ve seen on CNN, Discovery etc. Basically short versions of the “what’s in your pocket” video (which I don’t particularly like).
I think its fairly safe to say that Nokia knows how to get their ads on TV in the US and that they have thought about it extensively (come on, they are one of the biggest corporations in the world). However, their conclusion seems to have been that its not worth it really given that the supply/retail was not there - why advertise if folks have to go through a needle in the hay stack search to actually find the phone at all, let alone one provided by a carrier.
But given their efforts in strenghtening direct retail channels, and more importantly that they may have started to actually give some results for Nokia, I would not be surprised if we would see more effort on the marketing side as well.
It’s not worth advertising phones that don’t have the correct 3G bands for US users.
Fringe users may be okay with buying phones with partially working or non-working 3G support, but mainstream users will not.
Ah, finally some commercials that make me want to buy a phone! (Why didn’t the N95 8GB get out two month earlier, shit…)
The “There’s a thing in my pocket” video running here in german tv simply pisses me of. It doesn’t even deserve the term commercial as i shurely wouldn’t have bought an N95 because of watching that. If you don’t know nothing about that particular handset jet, you won’t even recognize what it advertises for as the N95 is only shown for one second and only in a small aspect.
@JC: “It’s not worth advertising phones that don’t have the correct 3G bands for US users.
Fringe users may be okay with buying phones with partially working or non-working 3G support, but mainstream users will not.”
I couldn’t agree more.. the problem is that Nokia doesn’t advertise ANYTHING here, let alone the incorrect ones. There’s a new Nokia N95 with the correct 3G bands coming out sometime in the next month or so… and we haven’t seen shit for commercials for it.
Nokia has no game in the U.S., and thus get trounced by “hello moto” and the iPhone.
-olly
Okay, here’s a bit of a radical idea: Nokia might do better advertising the N800 internet tablet in the US. The N800 seems to be selling far far better on Amazon US than on any of the European Amazon sites, for example. It has a permanent position in Amazon US’s laptop top 5, whereas it’s barely in the top 1000 on European sites. I recently started a Nokia tablet site to go with a Nokia phone site I run, and while the phone site gets mostly European and Asian visitors, the tablet site gets mostly American visitors.
If this is all representative of the wider situation, then the tablet would seem to be a much better bet for getting Nokia a good name in the US.
The N800’s computing-centric design seems more in tune with what appeals to American high end portable device users, whereas in Europe and Asia people prefer something which is phone-centric. It’s also the most iPhone-beating product that Nokia has on sale right now: it works with fingers or stylus (or bluetooth keyboard), you can use it with Skype for free or cheap phone calls, its screen is much bigger and its browser is a lot better than the iPhone’s.
It would also be a way of drawing Americans’ attention to the fact that Nokia does make very easy to use and powerful portable computing products. This “halo effect” might rub off onto their smartphones.
On top of that, it would totally sidestep the network operator lockdown that the US suffers from, as the tablet can connect through phones from any manufacturer running on any operator, as well as wifi which has no large operators. Any retailer who wants to sell the tablet could do so, it would be just like selling iPods.
I’m not saying it’s perfect by any means, just that it probably pushes more of the right buttons in America than Nokia’s phones do. America seems to have a very different portable device market to Europe and Asia, so it makes sense that they should promote a very different product in the US.
“These may of course also be just “promo” videos, not actually meant for TV. ”
The N-gage video was first shown at the recent Go Play event in front of the press, and was shortly afterwards distributed to various websites, so I assume this is meant to be more for media use than direct commercials.