Nokia Gets The Greens
Remember when Nokia didn’t score all that well in the GreenPeace Guide to Greener Electronics? Well, seems like the Finnish company always has a trick or two up its sleeves.
First they announced the Nokia 3110 evolve, a great looking eco handset, made out of bio-sourced materials that are easier to recycle, delivered in smaller packages and powered by a 94% more efficient charger.
Second, they provided N93i to the 20 teams competing in the Young Creative Film (2007 Cannes Lions Advertising Festival), and to the camera crews tagging along them. Competition topic? 30 Second Commercial for MTV SWITCH, a campaign from MTV Networks International aiming at educating and encouraging alternative options to help save the planet. And the result?
With 40 hours of content filmed on the Nokia N93i, the footage was edited into an exclusive behind the scenes documentary, “Short Film Shootout: Cannes”, which will be available for broadcast on MTV’s 61 TV channels across 161 countries starting on December 20, 2007.
Now even though this accounts more as an N93i and Nseries advertisement and introduction to young creative minds, it still serves a little bit the higher goal of ecological education. You might have recognized from my past post about the GreenPeace that I am an environment-anxious person, as we all should be, because I would love to be able to leave this world one day (in a far future hopefully) without having to worry whether my grandchildren will die from excessive heat, lack of mineral water or the frequent hurricanes and tsunamis. That’s why I enjoy seeing well-known companies catch up to the green wave and deploy efforts, because even the smallest ones matter.
What do you think about these little steps? Would you like to see more eco-friendly high-end devices, Nseries and E-Series, from Nokia? And did you manage to catch the broadcast on MTV? I haven’t, but I’m not a frequent watcher (read: not a watcher at all, but have been recently sneaking every now and then).
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