The weird combination between Tero Ojanpera, Nokia’s Executive Vice President of Entertainment and Communities, and Dave Stewart, former member of the Eurythmics and now head of Nokia’s Artist Advisory Council seems to show a promising future.
In an interview with Reuters, both men discussed the current state of the music industry and mobile music, as well as Nokia’s vision on the future of these. The interview outlines the goals they are thriving to achieve:
- A “cloud” (or web) availability of all the music and content that the consumer might want
- A better understanding of the artist’s needs
- A system of direct communication between the consumer and the artist
- A removal of the middle-man (the labels)
And here is a great quote from the interview:
Q: So it sounds like the vision is to try to use mobile phones as a way of distributing content directly to fans without all the other layers.
Stewart: I’m not going to try to do that. I am going to do it. It’s also about trying to get artists to understand that, in the new world, it’s not about making an album or a film that has to fit the exact demographic and exact length. It’s going to be a completely different world. I can send you clips of what I’m working on and you can pre-order it. There’s a dialogue going on so you actually know who your fans are and where they are.
This interview is a must read if you are a music fan, and have been or are planning to use your mobile as a way of discovering, enjoying and sharing the content. What do you think of this plan? And do you think that Nokia will have an impact on the mobile music distribution scheme?
