E66, A Tale Of Red
When I first handled the E66 at the Nokia press conference here in Lebanon, one thing struck me when I saw it with the E71. Both of them had a very weird red power key that just popped against the remaining dark metallic body. I immediately asked about this “abnormality” and was told that the red color means stop, or in other words it signifies the power of taking a decision, which is of high relevance in the business or enterprise world.
That explanation remained spinning in my head until I received the E66 and noticed that the side of the box is a very nice red color. When I opened the box, I was also surprised to see that the black leather case that comes with the handset has an extremely nice dark red interior. The red suits this handset more than any other color, in my honest opinion.
Another occurrence of the red color can be noticed when using the handset. Many of the main menu icons sport a red color, as well as the progress bars. In some themes, even the selected text is red.
I have grown accustomed to this very elegant mix of red and dark metal which can be carried by women and men alike. A striking opposite example is the very odd N810 case that sports a very light silver on the outside and a popping turquoise on the inside. Honestly, I love what Nokia has done with this color choice. But I would’ve loved if they publicized more the reason behind it.
It reminds me of the interviews I saw about the N-series designers that they wanted to create a common look on the handset, which included from what you saw on the device itself to the user interface.
Seems that they have brought this idea further into the E-series phones as well. I’m thinking about for especially the home key with have been a mark for the E-series phones.
Good point when it comes to the colour red. However if one should try to decrypt the meaning of an colour one would end up with several meanings depending on the context and environment.
I thought the red color was far more “screamy”, but as long as this is the only button with more significant marking on it, I don’t see it as some nuisance.
Yet another reason why I buy ThinkPad’s, black w/ red accents.
Jul 7th, 2008 at 9:01 am
[...] she tackles the predominance of red on the device, from the power button, to the box it comes in, the interior of the carry case and [...]