News broke on Friday that Sony Ericsson was launching its new PlayNow Arena, which offers users quick access to games, applications, and most importantly, music. The big news, however, isn’t the new portal, it’s what’s contained there – DRM-free music tracks. Yep, Sony Ericsson will be launching with 1 million tracks of DRM-free MP3s, available for purchase. The library includes tracks from Sony BMG, Warner, and EMI, and Sony Ericsson hopes to have 5 million by the end of next year.
Tracks are priced at roughly $1.40, which isn’t bad compared to the $.99 offered by Nokia Music Store and iTunes (the latter of which isn’t really mobile unless you have an iPhone). Of course, annoyingly, American music buffs can completely ignore this post, because apparently Sony Ericsson isn’t ready to take on Apple here in the U.S., either. The launch will be limited to the Nordic countries, with more to be added along the way.
So, Sony Ericsson is launching a DRM-free mobile music store. Nokia has its Nokia Music Store, but it uses Microsoft’s PlaysForSure DRM, which limits the number of difference devices you can use a single track on. Nokia also has its forthcoming Comes With Music initiative, which will offer 1 year of free music bundled with specific handsets (details on which handsets have not been announced, despite Comes With Music being announced over a year ago). As Nokia strives to build its reputation around mobile music, another entry, this time offering DRM-free as a temporary competitive advantage is no small announcement.
Personally, I don’t really see how Nokia can have both Comes with Music *and* switch to offering DRM-free music, at all. I just can’t see how that would really work out, in the real world. So, in my opinion, the question becomes, will Nokia keep Comes with Music, or is DRM-free a better option? Frankly, I don’t care, cause I live in the U.S., and the likelihood of me benefiting from the decision at all is very small. However, for those of you living in countries where Nokia Music Store has already launched, which would you prefer? If you were in the market for a new Nokia phone, would you prefer it to come with a year of free music, albeit with DRM limitations, or would you prefer to have the convenience of purchasing DRM-free music directly from your handset, via the handy store?















