Nokia just announced that it has purchased Plum. If you don’t know who Plum is (neither did I), it’s a social grouping service that plugs into your website to bring social features. On the Plum homepage, there are two testimonials, one comparing the service to Facebook, but saying that Plum is more intimate and personal, whereas the other mentions Yahoo! Groups. The official Nokia press release specifies that Plum will complement Nokia’s social location services, and will be part of the Nokia services group.
Sounds cool, I suppose. It’s a big deal to the Plum employees in their Boston and San Francisco offices, so congratulations to you guys and gals. Nokia, we’re interested to see how all these little purchases are going to add up to big value.
